Google always like Unique content. The website which has unique content compare to others, it will get rank soon than others. That is why Google is putting such a high value on unique content. Creating content that begs to be shared such as videos, blog posts and eBooks also has a big side benefit. That benefit is that people will link to your website, hence Google ticks you in its search engine calculations the more often back-links are created to website from other websites.
This is where the tactic of “offpage optimization” starts to make its importance and presence felt and should be included in your SEO strategy. This is the final stage of getting Google to tick you. Generally SEO Experts Agree that Off-page optimization such as link building techniques can get 80% contribution for any SEO campaign. This is the Most important activity from us to getting our website well ranked in search engines. The key driving force is “Backlinks”.