With the rise of online retailers, the competition among them has also risen. With their many offers and product discounts, retailers compete to have the edge over their competition. AI may be the new weapon for online retailers.
Personalization provides customer-specific customization of their journey in an online retail website based on the user’s information collected and stored by the website like user location, browsing history, device and its operating system, and the time the user spends on each page. The more a user interacts with the website, the more relevant the personalized experience will be. It provides timely messages and alerts that may be of the user’s interest. With the knowledge of users’ data and how to use them, online retailers can change their website interface, send notifications about the most demanded products or those that the users looked at but did not buy, and offer time limits on the most desirable products.